Submitted by admin on Wed, 11/27/2019 - 12:59

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SUMMARY.

Digital transformation for leading UK train operating company

 

Working in partnership with the team at GWR since 2013, we’ve set the agenda for digital change and delivered a programme of initiatives to re-invent the customer experience, driving a significant increase in revenue from all digital channels.

 

Following the success of GWR, ORM is a key digital partner of First Group and has expanded into other group brands, such as South Western Railway and TransPennine Express.

+9.3%

avg booking conversion rate

+56%

online sales

+17%

avg transaction value

+24%

digital shift
Devices displaying GWR website

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Showtime.
TransPennine Express website on tablet
Mountains
moat website shown on laptop

The digital experience that our customers have is core to the work we’ve put in to reimagining our website and online platforms over the past six years. Partnering with ORM has enabled us to take our vision and turn it into something that is a customer driven proposition. We look forward to future projects that will further enhance our brand.

 

— Kevin Jones, Product Manager for Great Western Railway