New online presence for a leading asset manager
Artemis has always had a strong reputation in asset management and realising the need to stay ahead in the competitive sector, they partnered with ORM to create a new digital strategy that would enhance the customer experience online.
A set of KPIs were set at the start of the engagement, which led to high brand engagement and content consumption amongst its core target market.
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Our previous website set the benchmark for a number of features in the asset management industry, but digital moves quickly and we also expanded our business rapidly into Europe, so we needed a from-the-ground-up revamp. ORM lead us through a complete rethinking of our strategy, quickly understanding our business. They extended and enhanced our existing brand with excellent creative work and developed a great customer experience. That, combined with a new content management infrastructure, has helped us regain our digital-standing in the industry.
— Michael Browning, Head of Digital & Marketing Services for Artemis Fund Managers